Salesperson Core Competencies

 

Attitude (12%)

 Honest

 Positive/Optimistic

 Committed

 Confident

 Courageous

 Competitive

 Coachable (Open/Non-defensive)

 Self-motivated

 Assertive

 Flexible 

 Cooperative

 Nurturing

Emotional Intelligence (20%)

  Self-awareness

  Self-management

  Social awareness

  Relationship management

      Internal

      External

Skills (20%) 

  Communicating

      Internal

      External

  Listening

  Understanding people

  Presenting

      Individual

      Groups

  Creating Value

      Missionary selling

      Service selling

  Persuasion

  Negotiating/Closing

  Servicing

  Team leadership

Knowledge (20%)

   Financial/economic/business/category

   Marketing/Advertising/Research

   Market

   Product (your medium)

   Competitors

   Competitive media

   Pricing

   Sales process

   Contract terms

Opportunity (8%)

   Prospecting/Getting appointments

   Identifying problems (Discovery)

Preparation (12%)

   Generating solutions (research)

   Strategic thinking

   Creativity/Problem-solving

   Organization

   Planning

   Time management

   Creating presentations

Persistence (8%)

   Determined/Never giving up

   Follow-up