“Regardless of how fast the media landscape continues to change in the 21st century, Charlie Warner continues to stay on the cutting edge of all things media. Charlie was my mentor as I was beginning my career — we’ve stayed close ever since, and I am continually impressed by his dynamic insights and fresh perspective. His understanding of the latest platforms and technology is an invaluable tool for media sellers focused on success in the new digitally-focused era.” BOB PITTMAN, CEO, iHeart Media.
“Charlie Warner connects the study and the practice of media selling, going beyond lead generation and negotiation to understanding a world that is moving from mass reach to data-driven personalization. It is a must-read for modern-day marketers who want to succeed in an industry being shaped by new and complex ways of reaching and connecting with people.” – MICHAEL BASSIK, CEO, Media Assembly
