Media Sales Management
By Charles Warner

Preface and Introduction
 
Chapter One: Sales Strategy

Chapter Two: Sales Department Structure

Chapter Three: Sales Culture

 Chapter Four: Sales Talent

 Chapter Five: Innovation

 Chapter Six: Leadership
  
Chapter Seven: Execution

 Appendix B - Interviewing Guide
Appendix C - Hiring Decision Scale Workbook
Appendix D - Sales Audit 
Appendix E - How to Manage Creative People