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Charles Warner is a management and sales
trainer/consultant, an active blogger at
www.mediacurmudgeon.com,
and is the Goldenson Chair Emeritus at the University of Missouri
School of Journalism. He also teaches graduate sales and
management courses at The New School University in New York and is a
volunteer at the Metropolitan Museum of Art in New York.
Until he retired in
January, 2002, Charlie was a Vice President in AOL’s Interactive
Marketing division. In the fall of 1999 Sales & Marketing Management
magazine ranked AOL number ten in its annual list of the 25 best
sales organizations in America—the first media company to
make the list. AOL President Bob
Pittman has said, “Charlie Warner was one of my first and most
important mentors—and we have remained close ever since. He helped me
think through sales issues at MTV Networks in the early 80's and, in
the late 90's, he came into AOL to help us build the structure of our
Interactive sales group—first as a consultant and then a member of the
interactive sales management team. His experience and insight is
valuable at every level in a sales organization, from the issues of
the senior managers, all the way to training salespeople.” Pittman
also has
said, “Charlie Warner was one of my first and most important
mentors—and we have remained close ever since. He helped me think
through sales issues at MTV Networks in the early 80's and, in the
late 90's, he came into AOL to help us build the structure of our
Interactive sales group—first as a consultant and then a member of the
interactive sales management team. His experience and insight is
valuable at every level in a sales organization, from the issues of
the senior managers, all the way to training salespeople.” |
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Before joining AOL, Charlie was the Leonard H. Goldenson Endowed Professor of Local
Broadcasting at the University of Missouri-Columbia School of Journalism
where he coordinated the school’s graduate program in media management,
taught media management and sales courses, and ran the Goldenson Program for
Community Service. Charlie also created and ran the annual Management
Seminar for News Executives that for ten years attracted approximately 30
news directors and news managers from television stations, cable and
television networks, and radio stations and networks to the Journalism
School. He also created and taught the first online/distance learning course
for the Missouri Journalism School and and taught for three years
(2002-2005) in the Media Management graduate-degree
online program for the School of Journalism.
Professor Warner’s book Media Selling has been used in colleges
and universities around the world and many broadcast, cable, and interactive
organizations use the book for training. Media Selling, Fourth Edition has been updated
to reflect the warp-speed changes in the media, especially in the interactive medium.
He has also written a companion book titled
Media Sales Management that is available free on this website.
He has also served as a management and sales consultant and trainer for CBS,
ABC, ESPN, MTV, TCI, Fox, AH Belo, Hearst Magazines, Microsoft's MSN, Cox
Cable, and many other major
media companies.
Charlie has also been VP, General Manager, of WNBC-AM (now WFAN), WMAQ-AM
and WKQX-FM, WWSW-AM and WPEZ-FM, and CBS Radio Spot Sales.
Throughout his career, Charlie has been extremely successful in hiring people
who have gone on to top leadership positions in the broadcast, cable, and
Interactive media.
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